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Africa new battleground for global media

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Advertising 14th Aug 2015 The Media Online


If you’re not in Africa, you’re not in it. That pretty much sums up the attitude of the global advertising business, says Raymond Joseph.

The big conglomerates – WPP, Publicis, Starcom MediaVest, Zenith Optimedia – have been on a massive spending spree in South Africa, gobbling up (mostly digital) agencies so fast it’s hard to keep up.

They want a foothold from which to launch themselves into Africa, the new frontier, the land of opportunity. So serious are they about seizing the opportunities that some have parachuted in top people from their global talent pool to see off competitors.

Read the full article at The Media Online

media, Advertising

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