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How Purina used Periscope to take cat videos to their logical conclusion

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Advertising 7th Sep 2015 Digiday

Cat videos apparently have nine lives. They just won’t die. And, it turns out, live streaming them only makes them stronger.

Purina One cat food learned this recently when it used Periscope for the first time from a two-day “Cat Camp” in New York. The Nestlé brand streamed content from the pop-up event live for 16 hours over two days, reaching nearly 10,000 people, who tuned in live from the U.S. as well as Denmark, Brazil and Mexico. The live streamed videos also received more than 60,000 likes on July 31 and Aug. 1.

Read the full article at Digiday

Advertising, Periscope

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