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12th Nov 2014
Social Media Examiner
In this article you will discover how Travelocity successfully implemented the most successful social campaign in the company’s history.
The #IWannaGo campaign ran from early March to early May 2014. Two grand prize trips were given away, one in April and one in June. The campaign was so successful,Travelocity not only matched the social impressions from 2013 in three months, they exceeded them by 23%, from 158 million to 200 million. They also increased their Twitter following on @RoamingGnome by 118%.
Here’s what Travelocity did to make this campaign so successful.
Read the full article at Social Media Examiner