Title vertical a552764f65769778c1164391e904ac5866bea7780fe522a580011feaae62745c

Free Newsletter

Subscribe to our newsletter and receive daily news on the African media industry.

[ Advertise your business on Media Source Africa ]

Insights: Gone Hollywood – Studios Join The YouTube Movie Circuit

[ Advertise your business on Media Source Africa ]

Social Media 14th Oct 2016 tubefilter


With the September 23, 2017 debut of Dirty 30 and the September 26 premiere of Laid in America, Hollywood has presented us with two studio-backed low-budget films featuring many prominent social-media influencers. Traditional Hollywood has finally joined, to borrow influencer Michelle Glavan’s phrase, “the YouTube movie circuit.”

That means traditional studios are finally trying a newish model for making and marketing films that are the polar opposite of their usual blockbuster behemoths. The model emerged about three years ago, when indie producers and multichannel networks like AwesomenessTV tapped squadrons of influencers for roles in films such as Expelled andCamp Takota. This model has resulted in small films that typically are profitable, relatively low risk, and can connect with young audiences who otherwise ignore traditional studios.

Previously, the big media companies focused more on buying up multichannel networks (e.g. Maker Studios, Machinima,Collective Digital Studios) and tapping influencers to promote their products. Now comes the next step: Making films starring and substantially marketed by influencers.

Read the full article at tubefilter

social media, YouTube, Hollywood

Related Content

Spotify now does videos and podcasts

Spotify now does videos and podcasts

Spotify is no longer just a music service. The company has shared its new goal of finding the perfect content to accompany every moment in your day.

22nd May 2015

YouTube launches 60fps live streaming in quest to take on Twitch

YouTube launches 60fps live streaming in quest to take on Twitch

YouTube has made several moves to take on Twitch, the biggest name in video game live streaming, and today the company is rolling out another key feature to improve its service: live streams that run at 60 frames per second

22nd May 2015

Comments

Log in and be the first person to leave a comment.