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31st Oct 2016
No Film School
Here's a primer on some basic ways to be your own film's best advocate.
We all know that indie filmmakers wear many hats. You might be directing and shooting and writing and lighting and doing a lot of the leg work for your own productions. But another responsibility—one that is almost equally important but can easily fall by the wayside amid all these tasks—is marketing, which should be done early and often to make all the other efforts worthwhile.
"An engaging trailer can be worth a thousand promotional tweets."
It's important to keep the ball rolling with your marketing, as soon as pre-production begins, and all the way through post-production. Starting to spread the word and build interest in your project early will ultimately pay off by getting audiences to see your film. Especially if you're focusing on a niche genre, it's crucial that you and make contact not only with fans, but with taste-makers and decision-makers. Here are five ways to go about it:
1. Social it
If you're not already into sharing and hashtagging, now's the time. Social media might seem a long way from the sepia-toned days of yore, but it's an invaluable way of getting in direct contact with likeminded people, find your fans, and build buzz for your upcoming release. The basic social media tools are still Twitter, Facebook, Instagram and YouTube/Vimeo, but maybe you'll find another that you enjoy using or that your audience responds to, like Vine or Snapchat.
An easy platform to get started with is Twitter, for short, snappy comments and announcements:
Read the full article at No Film School
filmmaking, filmmaking tips, indie tips, distribution