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14th Nov 2016
While it’s still churning, the digital distribution dust has settled just enough to bring good and bad news to indie moviemakers. Often these are two sides of the same coin. Let’s examine how going your own way may well be your best bet with Video on Demand distribution.
MovieMaker’s fifth annual Guide to DIY Digital Distribution is here to remind you that where there’s a will, there’s a way to DIY.
Start by narrowing your priorities. Think really hard about this question: Why are you making your film? Recouping investments may not be possible. You may have to recalibrate your idea of success (and educate your friends and family on what the concept means in the digital age). You may have to sacrifice the emotional satisfaction of a theatrical presence, or shell out the bucks to make it happen.
Even though Putman helped guide First Girl from top-tier fest to its October 18 DIY Video on Demand release and subscription Video on Demand (SVOD) deal, with a smattering of fests and a theatrical run, he admits, “I didn’t know half of this stuff before I started.” He says a lot of the work of distribution is about having time, not money. “It comes down to giving your movie to somebody else to do the work, or choosing to do it yourself.”
Hybrid distribution (divvying rights among yourself and various distributors) has opened up an endless combination of ways to connect with audiences and secure revenue. It’s also opened up endless ways to keep working on the same film. Maybe that’s why Sundance Institute’s Artist Services manager Liz Manashil says it’s still incredibly common for moviemakers to be wooed by all-rights deals. “The majority of independent filmmakers are still unaware of their power to say ‘no’ to distribution deals that are restrictive,” she says. That’s because all too often, “Their first choice is to get taken care of.”
Read the full article at Moviemaker
filmmaking, filmmaking tips, indie tips, distribution, VOD, video on demand