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21st Nov 2016
You’ve heard it said before: “It’s not what you know, it’s who you know.”
As an independent filmmaker, your network — the relationships you forge with individuals, institutions and media in your niche — is what will drive every step of your film’s distribution. After all the hard work of getting your film made, you’ll need a tight-knit group of supporters and evangelists who believe in your work and will help you build an audience
Networking involves much more than attending cocktail receptions or shaking hands at festivals. It’s about actively connecting with the people and organizations who share a passion for your work. It’s about creating partnerships throughout the entire process of funding, marketing, and distribution. In short, your network is the catalyst that will make things happen for your film.
1. Focus on Your Niche
Your niche is the smallest, most passionate, and highest impact core of people who would love your film. These are the people who will watch your film for free on Netflix, then buy a DVD, host a screening in their community, and spread the word to their friends.
2. Reach Out to Institutions
Getting an institution to partner with you and promote your film can be one of the most powerful ways for getting your film out into the world. As soon as possible, you should make a list of all the important nonprofits, educational institutions, companies, and foundations in your niche.
Read the full article at Filmmaker Magazine
filmmaking, filmmaking tips, film financing, film funding, film distribution