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14th Dec 2016
International Journalists' Network
On November 29, HackPack.press gathered at Yellow Door in Moscow to focus on video journalism and how to pitch video stories to top publications. Here’s a short highlight of the key lessons learned.
Know who you are pitching to
Naira Davlashyan, videographer for Agence France-Presse in Russia and CIS: The first step is Googling and understanding who you are pitching to — both the publication and editor. We often receive pitches and content that completely don’t make sense for us. It’s simple. Understand who you are working with.
Albina Kirillova, producer at RFE/RL: Often people don’t watch the stories that we produce. To get an understanding of the publication, you need to view their stories.
Peter Klein, founder of the Global Reporting Centre: We always receive story ideas, but focus on less covered global topics. Some journalists don’t look up what specific organizations need and instead focus on their idea. But you must look at what that organization is looking for. For us that means global topics.
Formulate your pitch correctly
Read the full article at International Journalists' Network
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