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Apple sets its sights on Hollywood with plans for original content

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Film & Television 16th Jan 2017 Morning Star


The tech giant has been in talks with producers in recent months about buying rights to scripted television programs.

The technology giant has been in talks with veteran producers in recent months about buying rights to scripted television programs. It also has approached experienced marketing executives at studios and networks to discuss hiring them to promote its content, said people with knowledge of the discussions.

In addition to TV, Apple indicated to these people that it is considering offering original movies, though those plans are more preliminary. Executives at Apple have told people in Hollywood they hope to start offering original scripted content by the end of 2017.

Read the full article at Morning Star

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