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The Case for Theatrical Distribution: Putting Your Movie Into Theaters Still Makes Business Sense. Here’s Why

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Technical 17th Jan 2017 Moviemaker


A truth universally acknowledged: Everything is going digital, from the promotion of films to the way they are screened in movie theaters

The bulk of film revenue comes from online, not only domestically but worldwide. Producers today wonder if their films still need theatrical and DVD distribution, both of which have been declining in profits, or if they can bypass these and go straight to the digital market. On top of lower returns, the fact that almost 30 new movies open every week crowds the theatrical market like never before. The clamor of do-it-yourself distribution makes things even more confusing. So, can a case still be made for theatrical release?

Let’s break it down step by step. We start with two categories of films: on the one hand, the DIY movie made with no money, friends and family as cast and crew. We’ll place into this category indie endeavors with very limited commercial potential in this ultracompetitive marketplace. For this category—even though there are always exceptions—the do-it-yourself approach for distribution is definitely the safest one, with aggregators like Quiver Digital, for example, providing (for a low upfront fee) the submission of your film to the main digital platforms.

Read the full article at Moviemaker

filmmaking, filmmaking tips, indie tips, distribution

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