Title vertical a552764f65769778c1164391e904ac5866bea7780fe522a580011feaae62745c

Free Newsletter

Subscribe to our newsletter and receive daily news on the African media industry.

[ Advertise your business on Media Source Africa ]

The Case for Theatrical Distribution: Putting Your Movie Into Theaters Still Makes Business Sense. Here’s Why

[ Advertise your business on Media Source Africa ]

Technical 17th Jan 2017 Moviemaker

A truth universally acknowledged: Everything is going digital, from the promotion of films to the way they are screened in movie theaters

The bulk of film revenue comes from online, not only domestically but worldwide. Producers today wonder if their films still need theatrical and DVD distribution, both of which have been declining in profits, or if they can bypass these and go straight to the digital market. On top of lower returns, the fact that almost 30 new movies open every week crowds the theatrical market like never before. The clamor of do-it-yourself distribution makes things even more confusing. So, can a case still be made for theatrical release?

Let’s break it down step by step. We start with two categories of films: on the one hand, the DIY movie made with no money, friends and family as cast and crew. We’ll place into this category indie endeavors with very limited commercial potential in this ultracompetitive marketplace. For this category—even though there are always exceptions—the do-it-yourself approach for distribution is definitely the safest one, with aggregators like Quiver Digital, for example, providing (for a low upfront fee) the submission of your film to the main digital platforms.

Read the full article at Moviemaker

filmmaking, filmmaking tips, indie tips, distribution

Related Content

7 Best Apps for Filmmakers: Pre-Production

7 Best Apps for Filmmakers: Pre-Production

Getting pumped for your next production? You might want to check out these pre-production apps before you proceed.

21st May 2015

Gauteng Film Commission to hold workshops for Gauteng youth

Gauteng Film Commission to hold workshops for Gauteng youth

The Gauteng Film Commission is running a special programme of film screenings and workshops for the province's youth at the Nasrec showgrounds outside Soweto during Youth Month.

11th Jun 2015


Log in and be the first person to leave a comment.