Title vertical a552764f65769778c1164391e904ac5866bea7780fe522a580011feaae62745c

Free Newsletter

Subscribe to our newsletter and receive daily news on the African media industry.

[ Advertise your business on Media Source Africa ]

What do they stream? Using video data to create demand for your films

[ Advertise your business on Media Source Africa ]

Distribution 17th Jan 2017 Kobi Shely


As the digital media landscape grows and evolves, more and more producers and distributors are putting emphasis on gathering data and targeting audience to boost revenues. If digital and video streaming is the wild west, data collection and targeting is a great Sheriff to keep your performance in check, so the real question is:

What Do They Stream?

For the last two or three years, you've been hearing about the disruptive changes facing our business: the relevance of film distribution in an on-demand world, competitive cross channel promotion, the rise of Netflix, the staggering decline in the DVD market, TVOD (Pay Per View) vs. AVOD (Ad Support) vs. SVOD (Subscription). A lot of buzz words such as apps and mobile consumption, but not a lot on how build a successful production and distribution business.

 

According to Deloitte, 70% of Netflix consumers now binge watch TV, averaging 5 episodes per sitting.

 

Now hang on a second, that's not how linear film distribution works.

Read the full article at Kobi Shely

filmmaking, filmmaking tips, indie tips, distribution

Related Content

7 Best Apps for Filmmakers: Pre-Production

7 Best Apps for Filmmakers: Pre-Production

Getting pumped for your next production? You might want to check out these pre-production apps before you proceed.

21st May 2015

Gauteng Film Commission to hold workshops for Gauteng youth

Gauteng Film Commission to hold workshops for Gauteng youth

The Gauteng Film Commission is running a special programme of film screenings and workshops for the province's youth at the Nasrec showgrounds outside Soweto during Youth Month.

11th Jun 2015

Comments

Log in and be the first person to leave a comment.