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17th Jan 2017
As the digital media landscape grows and evolves, more and more producers and distributors are putting emphasis on gathering data and targeting audience to boost revenues. If digital and video streaming is the wild west, data collection and targeting is a great Sheriff to keep your performance in check, so the real question is:
What Do They Stream?
For the last two or three years, you've been hearing about the disruptive changes facing our business: the relevance of film distribution in an on-demand world, competitive cross channel promotion, the rise of Netflix, the staggering decline in the DVD market, TVOD (Pay Per View) vs. AVOD (Ad Support) vs. SVOD (Subscription). A lot of buzz words such as apps and mobile consumption, but not a lot on how build a successful production and distribution business.
According to Deloitte, 70% of Netflix consumers now binge watch TV, averaging 5 episodes per sitting.
Now hang on a second, that's not how linear film distribution works.
Read the full article at Kobi Shely
filmmaking, filmmaking tips, indie tips, distribution