Title vertical a552764f65769778c1164391e904ac5866bea7780fe522a580011feaae62745c

Free Newsletter

Subscribe to our newsletter and receive daily news on the African media industry.

[ Advertise your business on Media Source Africa ]

YouTube Will Require Channels To Have At Least 10,000 Views Before Allowing Them To Run Ads

[ Advertise your business on Media Source Africa ]

Social Media 7th Apr 2017 tubefilter


In its quest to fight back against unlicensed re-uploads of popular videos, a process commonly referred to as “freebooting,” YouTube is imposing a limit within its partner program. Starting today, the video site will not run ads on channels with fewer than 10,000 lifetime views. Then, in a few weeks, it will launch a review process that will audit channels wishing to join its partner program once those channels reach 10,000 views.

While some observers may link this update to the recent controversy surrounding ads that run on extremist channels, YouTube says it is making the change with freebooters in mind. In a blog post, YouTube VP of Product Management Ariel Bardin noted that hundreds of thousands of channels that have been caught impersonating others have been terminated. Now, thanks to the new policy, those infringing uploaders will have less incentive to steal content, since they won’t be able to make a quick buck in the period between when they hijack a viral video and when their channel is shut down.

It may also seem like YouTube is punishing channels that are just starting out, but the amount of ad revenue generated across 10,000 views is literally pennies. That’s a small price to pay to ensure freebooters don’t fraudulently earn much greater sums at the expense of established creators.

Read the full article at tubefilter

social media, YouTube

Related Content

Spotify now does videos and podcasts

Spotify now does videos and podcasts

Spotify is no longer just a music service. The company has shared its new goal of finding the perfect content to accompany every moment in your day.

22nd May 2015

YouTube launches 60fps live streaming in quest to take on Twitch

YouTube launches 60fps live streaming in quest to take on Twitch

YouTube has made several moves to take on Twitch, the biggest name in video game live streaming, and today the company is rolling out another key feature to improve its service: live streams that run at 60 frames per second

22nd May 2015

Comments

Log in and be the first person to leave a comment.