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CGP Grey Offers A Simple Explanation Of How YouTube Ads Work

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Social Media 12th Apr 2017 tubefilter


The man known as CGP has offered his take on CPMs. In his latest video, YouTube star CGP Grey dove into the concept of pre-roll ads on YouTube, and his explanation serves as a good introduction for anyone curious about monetizing his or her videos.

As is typical of his work, CGP Grey explains pre-rolls through an easy-to-digest monologue accompanied by crudely animated visual aids. His video covers the basics of YouTube ad buying, from the “auction” format it uses to the role of demographics to the resulting CPMs (revenue per 1000 ad impressions) that are generated. A pair of footnotes add depth to his presentation by discussing the various ways to cite CPM statistics and detailing how YouTube Red fits into the equation.

Read the full article at tubefilter
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social media, YouTube , ads

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