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How to Promote Your Film on Social Media Without Being Annoying

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Social Media 26th Apr 2017 No Film School


Here are some rules for how to make your audience into your film's best advocates with social media.

In the Things You Already Know category, don’t be narcissistic or annoying—ever—especially on social media. In the Things You Likely Know But It Is Good to Reinforce category: create a short and sweet hashtag and use it across platforms, take your time to craft words and art, and do commune with fans: answer questions, and say thank you. McCracken suggested that filmmakers use social media to boldly experiment,  join the conversation, and grow an authentic following.

A strong social media presence for a project takes time to build, and part of the decision you need to make is how much time you have to personally give (if you aren’t hiring a strategist) and how and where to spend that time. With a host of social media platforms available, the heavy-hitters for film projects are Facebook and YouTube, and if one has the bandwidth, Twitter. Filmmakers love Vimeo, but it hasn’t taken off with the general public the way YouTube has. 80% of Instagram users are outside the United States, so whether or not to throw that in the mix depends on where focus is desired.  (If you're hungry to delve into more wildcard platforms, Tumblr, Snapchat, and Pinterest are worth exploring).

Read the full article at No Film School

filmmaking, filmmaking tips, indie tips

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