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9th May 2017
No Film School
Here's how to find and capture an audience for your movie.
Finding your audience is the first step on the long road of your film’s distribution campaign. As early as possible, you need to ask yourself: who, exactly, is my audience? It’s a deceptively simple question that will have a huge impact on the trajectory of your project. The key to direct distribution success is to have an effective way to think about and identify your audience.
In the mass media age, it was all about big: big hits, big stars, big box office. But as independent filmmakers, our competitive advantage is about small: small films, small budgets, and small but passionate audiences. The key is to really drill down to your tightest core audience—the people who will be most passionate about your film.
If you can make a connection with this smallest possible audience, you’re putting yourself in a position to succeed. If you focus all of your energy into converting this group into die-hard fans, you'll create evangelists who will help spread the message about your film.
Read the full article at No Film School
filmmaking, filmmaking tips, indie tips, distribution