Title vertical a552764f65769778c1164391e904ac5866bea7780fe522a580011feaae62745c

Free Newsletter

Subscribe to our newsletter and receive daily news on the African media industry.

[ Advertise your business on Media Source Africa ]

How To Write A Press Release For a Film

[ Advertise your business on Media Source Africa ]

Distribution 25th Oct 2017 Raindance Film Festival

One of the most challenging aspects of being an independent filmmaker is promoting your film. Standing out amongst your peers is an enormous challenge, even for seasoned indie filmmakers. You could have an award winning film, but without a viewing audience your movie is worthless. Therefore, advertising and marketing are extremely important elements in promoting your independent film. However, public relations is also a very important step that shouldn’t be overlooked. Knowing how to build up excitement and awareness around your indie film will greatly increase your chances of success.

Some independent filmmakers confuse advertising and public relations and mistakenly identify the two as being the same thing. However, the differences between the two are quite distinctive. With advertising you, as an indie filmmaker, can:

  • Control what is said
  • How it is said
  • The frequency of its use
  • And to some extent the placement of your ad in the publication or on air.

In public relations there is no “sure thing” about how your film or the news surrounding it will be interpreted by the media and how it will be presented to the public. Although this may seem uncomforting, public relations does have two practical advantages over advertising.

Read the full article at Raindance Film Festival

filmmaking, filmmaking tips, indie tips, distribution, film marketing

Related Content

7 Best Apps for Filmmakers: Pre-Production

7 Best Apps for Filmmakers: Pre-Production

Getting pumped for your next production? You might want to check out these pre-production apps before you proceed.

21st May 2015

Gauteng Film Commission to hold workshops for Gauteng youth

Gauteng Film Commission to hold workshops for Gauteng youth

The Gauteng Film Commission is running a special programme of film screenings and workshops for the province's youth at the Nasrec showgrounds outside Soweto during Youth Month.

11th Jun 2015


Log in and be the first person to leave a comment.