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25th Oct 2017
Raindance Film Festival
One of the most challenging aspects of being an independent filmmaker is promoting your film. Standing out amongst your peers is an enormous challenge, even for seasoned indie filmmakers. You could have an award winning film, but without a viewing audience your movie is worthless. Therefore, advertising and marketing are extremely important elements in promoting your independent film. However, public relations is also a very important step that shouldn’t be overlooked. Knowing how to build up excitement and awareness around your indie film will greatly increase your chances of success.
Some independent filmmakers confuse advertising and public relations and mistakenly identify the two as being the same thing. However, the differences between the two are quite distinctive. With advertising you, as an indie filmmaker, can:
- Control what is said
- How it is said
- The frequency of its use
- And to some extent the placement of your ad in the publication or on air.
In public relations there is no “sure thing” about how your film or the news surrounding it will be interpreted by the media and how it will be presented to the public. Although this may seem uncomforting, public relations does have two practical advantages over advertising.
Read the full article at Raindance Film Festival
filmmaking, filmmaking tips, indie tips, distribution, film marketing