[ Advertise your business on Media Source Africa ]
31st Jul 2017
No Film School
Michel Gondry and DP Laurent Brunet use the iPhone to its fullest potential in 'Détour.
Détour, about a willful and lovable tricycle trying to make its way back to its petite rider, was created for Apple in one of the best pieces of branded content we've seen. Thankfully, it celebrates quintessential Gondryisms just as much as it showcases the iPhone 7's capabilities: it's replete with perspective tricks, practical effects, stop motion animation, a tambourine-heavy soundtrack, and loads of whimsy.
Apple has also released a series of behind-the-scenes clips that reveal some of the ways the director took advantage of the iPhone on his shoots. In true Gondry style, even his descriptions of the work are fantastical. In describing his love for stop-motion, Gondry says, "There is something magical about it because it's like an invisible man writing on the paper."
Read the full article at No Film School