[ Advertise your business on Media Source Africa ]
3rd Oct 2017
Amazon may be a new-media innovator, but when it comes to making movies, the company isn’t selling itself as a barricade-breaching revolutionary. Unlike its rival, Netflix, which debuts its films on its streaming service and largely forgoes a theatrical run, Amazon is all about releasing its offerings in cinemas.
“Our entry into the market is not particularly disruptive,” says Jason Ropell, worldwide head of Amazon’s motion picture group, as he sips black coffee at the Ritz-Carlton in Toronto, where his company’s Ben Stiller dramedy “Brad’s Status” is premiering at the film festival. “We’re a theatrical company that supports a theatrical window. We have home entertainment sales. In many ways we’re operating like a traditional studio.”
Instead of burning down the customary system of releasing movies, Amazon is ready to become a full-fledged studio, equipped to handle every step in the life span of the films it creates and acquires. In the past, Amazon partnered with the likes of indie distributors Roadside Attractions, Bleecker Street and Lionsgate to support the rollout of its movies in theaters. But starting with Woody Allen’s “Wonder Wheel” in December, Amazon will begin distributing its own films and overseeing all parts of their theatrical campaigns. Among the upcoming pictures it will self-release: Lynne Ramsay’s thriller “You Were Never Really Here,” Luca Guadagnino’s horror remake “Suspiria” and Gus Van Sant’s drama “Don’t Worry, He Won’t Get Far on Foot.”
Read the full article at Variety
filmmaking, filmmaking tips, indie tips, distribution, Amazon