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1st Nov 2017
The latest twist in YouTube‘s so-called “adpocalypse” seems as if it will benefit creators. The video site has updated its content flagging technology so that fewer videos will be deemed unfriendly for advertisers and lose revenue as a result.
YouTube says the update will result in 30% fewer videos being flagged, which translates to “millions” of clips that will be eligible for full monetization. Creators are able to check which of their uploads are able to run ads by heading over to the Video Manager sections of their channels and looking at the icons YouTube launched in August.
The wave of demonetizations now known as the adpocalypse began after YouTube received pressure from advertisers, who didn’t want their ads linked to violent or extremist content. The video site responded by utilizing technology that identifies videos that show violence, abusive behavior, or adult situations. Advertisers can choose to prevent their spots from showing up next to those clips, which may not be appropriate associations for certain brands.
Read the full article at tubefilter
social media, YouTube