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Facebook Launches Creator-Focused App With Content Production And Analytics Tools

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Social Media 21st Nov 2017 tubefilter


Facebook has taken another massive step today in courting digital creators with the launch of a standalone mobile app to help users manage their presence on the social network — as well as a corresponding website that will furnish inspiration and growth tools. The social network, which counts 2 billion users, first announced the app’s development last summer at VidCon.

Launching globally today on iOS — and rolling out to Android in coming months — the Facebook Creator App will enable users of all sizes to helm original videos, fire up Live broadcasts with exclusive features, and provide new ways for creators to connect with their communities of fans, the company shared today in a blog post. The app will be available for both Pages proprietors as well as individual profiles.

For instance, a tool called the Live Creative Kit will let users make personalized intros and outros, while a Community Tab will serve as a unified inbox for comments from both Facebook and Instagram, as well as messages from Facebook Messenger. Additionally, the app will enable users to cross-post content to other social platforms, and provide analytics to help them inform future content creation. A select number of creators making shows for Facebook’s recently-launched video hub, Watch, will also be able to log into the Creator app — as their Show Page — to access the above features. Facebook says it will roll out this ability more broadly in the future.

Read the full article at tubefilter

social media, YouTube

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