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27th Nov 2017
No Film School
Distribution & marketing is less predictable—but more important—than ever.
Distribution & Marketing: the life or death moment where your film finds its audience…or an early grave. You’ve all heard the horror stories: a festival hit never gets past cult-classic or, even worse, never gets seen at all once the festival’s over. So how can you make sure that your film actually reaches the public? Is there any hope of making a profit or, at the very least, breaking even? Several of the industry’s leading distributors showed up at DOC NYC 2017 to give you the answers.
The basic takeaway: structure your D&M on a film-by-film basis. Every movie has a different audience, which means that every movie requires a different approach. To make sure that you increase your odds—that you stick your landing after all the hard work—you have to understand the current landscape and think outside-the-box.
The Bad News: An Abundance Of Content
Read the full article at No Film School
filmmaking, filmmaking tips, indie tips, distribution