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Finance & Funding
8th Dec 2017
Since the dawn of Kickstarter and Indiegogo, Twitter has been one of the most important tools to find and engage with crowdfunding backers
So… what’s the secret to successful Twitter ads?
The problem with Twitter Ads is (and has been) audience targeting.
Its ad platform makes it much more difficult than Facebook to create highly targeted audiences for your campaign.
However, like Facebook, Twitter also allows advertisers to upload a custom audience file and target that audience using Twitter handles.
You’ll be surprised how well Twitter Ads work if the right targeting is in place. Targeting is more important than anything else when it comes to paid ads.
Read the full article at Krowdster
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