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13th Dec 2017
Social Media Examiner
Do you want more people to watch your videos all the way through?
In this article, you’ll discover how to set up a Facebook ad campaign that generates longer Facebook video watch times.
#1: Upload Your Video to Your Page’s Video Library
Many marketers upload their video directly into the Facebook ad system, but this strategy works most effectively when you upload the video to your page’s video library instead.
You can find your video library under the Publishing Tools section. On the right, click the Upload button to upload a new video.
While you can choose videos in any format, it’s best to go for a widescreen video with an image ratio of 1920 x 1080 pixels. This choice allows mobile users to turn their phones and watch the video in landscape mode, providing the absolute best user experience.
Remember, to get to 100% video completion rates, you need to create the best user experience possible so people will stick around to watch your video. This is particularly important for longer videos, including vlogs.
The exception to this is micro-content. If you’re creating shorter videos (2 minutes or less), square aspect ratios (1080 x 1080) are the way to go.
#2: Optimize Your Video’s Text and Thumbnail Attributes
Read the full article at Social Media Examiner
social media, Facebook