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Film & Television
9th Jan 2018
Raindance Film Festival
Just like Sherlock Holmes wouldn’t have gotten too far without a strategy, so too your film career will hit a brick wall until you construct a plan of attack.
Brand strategy is how you communicate what it is you have to offer, be it goods or services. Creating a good, clear brand message creates what marketing people call ‘Brand Equity’ meaning how people perceive you and how much they can expect to pay for your services (ie: sound person, editor, designer) or for your movies.
Good brand strategies what separates great people or great companies from the mediocre. Any salesman worth their salary will tell you that creating a great brand strategy is much more an art than a science. In order to help you create your own brand properly that will guarantee you stay around for ages, or even 20 years like Raindance, let me outline 7 key ingredients to a successful career brand strategy. My goal here is to give you some tips as smooth as Bond’s.
1. Your Brand Is Your Business Model
Here’s the urban myth: a brand is about logos, websites and ad copy. Not true. It’s all about how other people think of you and how they feel about you. The film industry is fiercely competitive. How you make people think about you first is the secret to getting ahead. and of course, when they think about you, how can you make sure that they are thinking positive things about you.
Part of this strategy is to analyze what it is that you do the best, or that you enjoy doing the most. Then make sure that this speciality is something you excel at, making everyone wanting your services.
Read the full article at Raindance Film Festival
filmmaking, filmmaking tips, indie tips, brand strategy