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Facebook ads get smarter
Advertising 20th Feb 2015

Facebook, Advertising

Like it or not, Facebook advertisements just got even smarter.
Facebook Introduces Product Ads
Advertising 25th Feb 2015

Facebook, Advertising

With product ads, businesses can showcase more products and people on Facebook can discover more relevant products.
How to Use Advanced Facebook Ad Targeting
Advertising 6th May 2015

Facebook, Advertising

How are your Facebook ads performing? Are you targeting the right people?
Global online video ads seeing double digits, to grow over $13b this year
Advertising 29th May 2015

Advertising, online video ads, video ads

As reported by Streamdaily, global advertising revenue from online video doubled to US$11.2-billion between 2011 and 2014, and will jump to US$13.8-billion in 2015.
Virtual Reality: The Next Big Advertising Medium Is Here
Advertising 4th Jun 2015

Advertising, virtual reality

It’s no surprise that marketers are already plotting ways to insert themselves into what Oculus owner and Facebook CEO Mark Zuckerberg has called the next great communications medium.
A blow for mobile advertising
Advertising 12th Jun 2015

Advertising, mobile advertising

The next version of Safari will let users block ads on iPhones and iPads
Should SA agencies adopt the ‘lean advertising’ model
Advertising 23rd Jun 2015

Advertising, lean advertising

If you haven’t heard the expression ‘Lean Advertising’ yet, and you work in marketing, you soon will.
Agency Arms Race Grows for Video Production
Advertising 17th Jul 2015

Advertising, video production

'Any Agency That Doesn't Have It Now Looks Vulnerable'
Humorous Pornhub Ads Show How Its Brand Name Can Be Used To Express Awesomeness
Advertising 12th Aug 2015

Marketing, Advertising, video production

After launching the ‘TwerkingButt’ sex toy, Pornhub has unveiled a trio of humorous ads to show how its brand name is synonymous with awesomeness.
Africa new battleground for global media
Advertising 14th Aug 2015

Advertising, media

If you’re not in Africa, you’re not in it. That pretty much sums up the attitude of the global advertising business, says Raymond Joseph.