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Virtual Reality: The Next Big Advertising Medium Is Here
Advertising 4th Jun 2015

Advertising, virtual reality

It’s no surprise that marketers are already plotting ways to insert themselves into what Oculus owner and Facebook CEO Mark Zuckerberg has called the next great communications medium.
VR: The Current State of the Art
Technical 9th Jul 2015

filmmaking tips, Filmmaker, indie tips, virtual reality, VR

The new era of wearable imaging tech is almost here. Mark Ramshaw provides a comprehensive round-up of the main players in the field to date, from the very public Oculus to the very secretive Magic Leap.
VR and why it doesn’t have to cost a fortune
Technical 29th Oct 2015

virtual reality, VR

The success of indie games such as The Talos Principle indicates that producing content for VR doesn’t have to be left to the major corporations with enormous budgets.
Lytro just unveiled an insanely sophisticated camera for virtual reality
Film & Television 6th Nov 2015

virtual reality, cameras, Lytro Immerge

Lytro has clear ambitions to be a leader in virtual reality. Now it has the hardware to prove it.
Virtual Reality Video Just Went Mainstream
Film & Television 16th Nov 2015

virtual reality, VR

Two different news stories slipped under the radar last week. Both of them point towards virtual reality video making its mainstream debut.