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Social Media

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Here’s how to monitor your influence with your social media campaign
Social Media 14th Oct 2014
The name of “social media” says it all. It’s a social medium, but that doesn’t help if you are just socialising with your target audience and you cannot show any ROI for your efforts.
Should brands and publishers consider walking away from Facebook?
Social Media 3rd Oct 2014
While at first the thought of leaving behind the social media mammoth that is Facebook seemed like a crazy idea, Ashraf Stakala has come to the realisation that it’s time for brands and publishers to ditch the platform. Here’s why.
Facebook killer called Ello gets the timing right
Social Media 2nd Oct 2014
Is the start-up, which accepts no advertising and does no data mining, ready for prime time?
How to Stream Google Hangouts On Air to Twitter and Facebook
Social Media 2nd Oct 2014
Are you using Google Hangouts on Air? Do you want your Twitter and Facebook followers to join in?
How to Start a YouTube Channel
Social Media 29th Sep 2014
The process for establishing your own YouTube channel takes just a few minutes. In this edited excerpt, the author walks you through the process of creating your own YouTube channel.
SA social media by the numbers
Social Media 17th Sep 2014
On Tuesday, technology market research firm World Wide Worx and online media monitoring company Fuseware released their annual report on the South African social media landscape.
14 Social Media Marketing Tools Recommended by the Pros
Social Media 17th Sep 2014
It’s not always easy to know which tools are worth checking out or how to use them. We asked 15 top social media marketers to share the tools they find most useful right now.
YouTube can kill your brand: here’s how
Social Media 11th Sep 2014
While digital advertising offers brands a unique platform for reaching potential customers, there are instances when using digital advertising insensitively or in a way that annoys users can actually put a brand at risk.
Enlist Twitter for Crowdfunding Success
Social Media 10th Sep 2014
Twitter is perfect for crowdfunding if used correctly because of its reach and the speed with which news can be spread. But like everything else in the world, it is only effective if it's used correctly.
How to Build Your Audience on YouTube
Social Media 10th Sep 2014
If you really want to use YouTube effectively, I recommend that you take the time to cultivate a channel, so your brand will have a personality.