While at first the thought of leaving behind the social media mammoth that is Facebook seemed like a crazy idea, Ashraf Stakala has come to the realisation that it’s time for brands and publishers to ditch the platform. Here’s why.
While digital advertising offers brands a unique platform for reaching potential customers, there are instances when using digital advertising insensitively or in a way that annoys users can actually put a brand at risk.
Twitter is perfect for crowdfunding if used correctly because of its reach and the speed with which news can be spread. But like everything else in the world, it is only effective if it's used correctly.