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Social Media

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YouTube can kill your brand: here’s how
Social Media 11th Sep 2014
While digital advertising offers brands a unique platform for reaching potential customers, there are instances when using digital advertising insensitively or in a way that annoys users can actually put a brand at risk.
Enlist Twitter for Crowdfunding Success
Social Media 10th Sep 2014
Twitter is perfect for crowdfunding if used correctly because of its reach and the speed with which news can be spread. But like everything else in the world, it is only effective if it's used correctly.
How to Build Your Audience on YouTube
Social Media 10th Sep 2014
If you really want to use YouTube effectively, I recommend that you take the time to cultivate a channel, so your brand will have a personality.
Facebook has 100m users in Africa
Social Media 9th Sep 2014

Facebook, Mobile, Africa

Facebook has reached a significant milestone in Africa, announcing that as of June 2014, 100m people are connecting to the social network at least once a month.
Facebook has a new breed of troll: here’s how to protect your brand from them
Social Media 8th Sep 2014
For many brands, Facebook has become about acquiring fans, maintaining high engagement rates and, of course, doing one up on competitors to secure bragging rights.
6 Traffic-Boosting Tips For The Penny-Pinching Startup
Social Media 2nd Sep 2014
I’ll fill you in on a little secret . . . you don’t need to spend a lot of money to drive quality, organic traffic to your website.
12 Twitter Marketing Tips From the Pros
Social Media 31st Aug 2014
We asked top Twitter pros to share the tips and tricks they're using to make a difference in their own Twitter marketing.
Guest Post: 5 Tips For Crowdfunding Trailers That Work
Social Media 31st Aug 2014
Crowdfunding campaigns are becoming increasingly relevant in the current filmmaking market.