Last year, Taylor Swift showed that her true genius is not in song writing but in how she uses social media. Her album “1989” sold more copies in its opening week than any album in the previous 12 years.
There is no question that today’s online user has a very limited attention span. You have just a short window of time to snag their interest and get them to take a deeper look at what you have to offer.
Twitter has let slip details about its upcoming YouTube rival service that will crucially not support videos hosted on rival platforms as it accelerates efforts to extend its own walled garden for users and advertisers.