Social media can be a powerful tool when it comes to promoting your film or venture – Twitter, Facebook and other platforms can all be played to your advantage when it comes to generating a buzz around your latest project. But just how can you maximize the impact that you make?
While at first the thought of leaving behind the social media mammoth that is Facebook seemed like a crazy idea, Ashraf Stakala has come to the realisation that it’s time for brands and publishers to ditch the platform. Here’s why.
While digital advertising offers brands a unique platform for reaching potential customers, there are instances when using digital advertising insensitively or in a way that annoys users can actually put a brand at risk.