Being able to correctly format a press release will not only show your competence in public relations, but it will also make your release look much more legitimate. As a result, the event or news story you wish to promote is less likely to be ignored by the journalist.
Having spent the last few years working in film distribution, I can tell you the landscape is changing. Instead of crossing fingers for an awesome distribution deal, entrepreneurial filmmakers now have options for taking ownership over their products and reaching audiences directly.
A film press release is a marketing tool. And it’s a one to two page document that tells media outlets about something that’s newsworthy. In terms of a movie this could be a crowdfunding campaign, casting calls; screenings or festival wins.
Are you thinking about doing a self distribution film campaign? Are you ready to ignore all those bottom feeding film distributors who don’t care about you or your movie? Do you want to plan out a self distribution film campaign so you can get your movie seen and selling?
As a result of internet technology, filmmakers no longer need to wait for some middle man distributor to provide access to the marketplace. Instead, filmmakers can simply go online and submit their movies to any number of popular marketplaces