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Social Media

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YouTube goes social, launches a community tab for creators
Social Media 15th Sep 2016

social media, YouTube, community tab

YouTube is now going beyond being a video-sharing platform and is implementing a community tab that is meant to strengthen the bond between creators and their viewers.
How Much Top Influencers Are Paid Per YouTube, Instagram, Snapchat, and Twitter Post (Report)
Social Media 7th Sep 2016

social media, YouTube, Instagram, Snapchat, Twitter, influencers

New figures released by influencer marketing company Captiv8 provide a window into the skyrocketing transactions taking place between leading creators and digital-savvy brands today.
YouTube’s Big Change To Its Monetization Policy Isn’t A Change At All
Social Media 5th Sep 2016

social media, YouTube

On August 31st, creators across YouTube received notifications from the video site. Some of your videos have been deemed unfriendly for advertisers, the notifications read, and monetization has therefore been disabled on those videos.
YouTube’s Live Streaming Viewership Has Gone Up 80% In The Past Year
Social Media 2nd Sep 2016

social media, Facebook live, 360-degree video, live streaming

According to YouTube head of product Neal Mohan, YouTube’s view count its live streaming videos have gone up 80% in the past year.
Helping Biffy Clyro live stream to 1.2m on Facebook
Social Media 24th Aug 2016

social media, Facebook live

Facebook’s growth in the video market has been one of the meta stories of the past year, and it’s not just shaky iPhone footage that’s going live either.
YouTube SA’s gateway to streaming services
Social Media 22nd Aug 2016

social media, Facebook

The television landscape in South Africa has seen a shift in recent months with the launch of streaming content and video-on-demand services, says a local expert.
Switcher Studio Launches Facebook Live Integration For Easy Live Stream Video
Social Media 16th Aug 2016

social media, Facebook live, Switcher Studio

Designed to give Apple iPhone and iPad consumers a professional video experience, the new Switcher Studio v2.7 also adds a host of performance-enhancing features and updates:
Monetizing ‘Live’? Facebook Now Testing Mid-Roll Ads Inside Broadcasts
Social Media 8th Aug 2016

social media, Facebook live

For the first time, Facebook is piloting ads within Live video streams. The social network, which has said that monetization opportunities are imminent as it continues to build a contingency of high-profile broadcasters, is currently testing mid-roll ads that appear inside of streams.
Periscope Rolls Out ‘Highlights’ Feature, Enables Broadcast Embeds Anywhere Across Web
Social Media 26th Jul 2016

social media, Periscope

Periscope has announced three new viewing and discovery features. The new features, including a “Highlights” service and the ability to embed Periscope streams anywhere across the web,
Facebook Reportedly Paying 2 Dozen Influencers $2.2 Million To Regularly Host ‘Live’ Broadcasts
Social Media 21st Jul 2016

social media, Facebook live, influencers

According to a document obtained by The Wall Street Journal, Facebook is shelling out a total of $2.2 million dollars to creators who regularly host streams over the course of five-and-a-half months, from April through September.