While it’s still churning, the digital distribution dust has settled just enough to bring good and bad news to indie moviemakers. Often these are two sides of the same coin. Let’s examine how going your own way may well be your best bet with Video on Demand distribution.
Being able to correctly format a press release will not only show your competence in public relations, but it will also make your release look much more legitimate. As a result, the event or news story you wish to promote is less likely to be ignored by the journalist.
Having spent the last few years working in film distribution, I can tell you the landscape is changing. Instead of crossing fingers for an awesome distribution deal, entrepreneurial filmmakers now have options for taking ownership over their products and reaching audiences directly.
A film press release is a marketing tool. And it’s a one to two page document that tells media outlets about something that’s newsworthy. In terms of a movie this could be a crowdfunding campaign, casting calls; screenings or festival wins.