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Social Media

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Analyst: The Top 1% Of All YouTube Videos Account For 93% Of The Platform’s 39 Trillion Views
Social Media 18th May 2016

social media, YouTube

“One day, [YouTube] will be as large — if not larger — than most — if not all — legacy media companies, and it is playing a central role in the secular shift of brand advertising budgets to the Internet,” writes analyst Carlos Kirjner of research firm Alliance Bernstein.
Twitter will soon let users broadcast video within tweets via Periscope
Social Media 18th May 2016

social media, periscope, twitter, live video streaming

Twitter has now added a button within the app that lets users broadcast live video using Periscope.
Hank Green Defends YouTube In Bitter Standoff With Top Music Execs, Artists
Social Media 13th May 2016
YouTube has been caught in the music industry’s crosshairs of late, as leading artists and executives alike bemoan that revenues from the predominantly ad-supported platform are meager in comparison to those generated by subscription services like Spotify.
Promoting Your Film on Social Media
Social Media 6th May 2016
Raising awareness of your projects over social media doesn’t have to be a chore. Yes, it can be a lot of work, but if you have a clear game plan before you start, everything is going to have a much better chance of falling into place.
YouTube To Change Content ID Policy To Let Creators Profit From Disputed Videos
Social Media 3rd May 2016

Youtube, filmmaking tips, fair use, Content ID Policy

The video site has announced a change that will allow uploaders whose videos receive Content ID claims to accrue ad revenue on those videos as they contest the claims against them.
Facebook Challenges Freebooting with Rights Manager:
Social Media 18th Apr 2016
In order to assist its video community, Facebook has officially announced a tool that will strike back against infringement. It has unveiled its Rights Manager service, which mirrors YouTube’s Content ID system in its ability to identify and strike down freebooted uploads.
The Good, The Bad, And The Fake: The Rise Of YouTube’s Prank Video Genre
Social Media 18th Apr 2016
According to analytics firm Tubular Labs, overall prank videos ON YouTube accounted for 17.7 billion views in 2015.
YouTube: brands and South African YouTubers should cozy up
Social Media 4th Apr 2016
Teju Ajani, YouTube head of content partnerships for Sub–Saharan Africa, is adamant that YouTubers and brands belong together.