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How advertisers can be more relevant on Facebook
Advertising 2nd Mar 2015
It’s in Facebook’s best interests to see the most effective advertising possible on the platform. Relevant ads will keep its users happy as well as its advertisers, who’ll see better results.
Branded Content - TV's Trojan Horse for Tapping Billions of Dollars
Advertising 2nd Mar 2015
How Branded Content that connects the viewer and shopper can save the TV Industry. The multi-billion dollar opportunity.
Google Brings Native Search Ads To Google PlayStore
Advertising 27th Feb 2015
Google announced a program Thursday that will allow mobile developers to advertise their apps in the Google PlayStore.
Facebook Introduces Product Ads
Advertising 25th Feb 2015

Facebook, Advertising

With product ads, businesses can showcase more products and people on Facebook can discover more relevant products.
How Data Analysis Was Used in Oscar Race
Advertising 23rd Feb 2015
Some Studios Target Narrowly Focused Ads at Academy Voters -- and Their Social Networks
Facebook ads get smarter
Advertising 20th Feb 2015

Facebook, Advertising

Like it or not, Facebook advertisements just got even smarter.
IAB Digital Summit to off free Think Tank sessions
Advertising 12th Feb 2015
IAB South Africa, a member driven organisation focussed on growing and sustaining a vibrant and profitable digital industry has announced the programme of Think Tank sessions for the IAB Digital Summit in association with BBC.com.
Virtual Reality: Advertising's Next Big Thing?
Advertising 12th Feb 2015
First Movers Coca-Cola, Nissan, HBO Bet on Tech's Future for Marketing
7 key South African digital marketing trends of which you absolutely need to be aware
Advertising 9th Feb 2015
Memeburn have identified seven key trends anyone working in digital marketing needs to be aware of.
International networks shift SA media landscape
Advertising 9th Feb 2015
Almost overnight, local South African media owners and advertising agencies have become global players as international agency and media networks continue their acquisition spree in southern Africa.