“One day, [YouTube] will be as large — if not larger — than most — if not all — legacy media companies, and it is playing a central role in the secular shift of brand advertising budgets to the Internet,” writes analyst Carlos Kirjner of research firm Alliance Bernstein.
YouTube has been caught in the music industry’s crosshairs of late, as leading artists and executives alike bemoan that revenues from the predominantly ad-supported platform are meager in comparison to those generated by subscription services like Spotify.
Raising awareness of your projects over social media doesn’t have to be a chore. Yes, it can be a lot of work, but if you have a clear game plan before you start, everything is going to have a much better chance of falling into place.
In order to assist its video community, Facebook has officially announced a tool that will strike back against infringement. It has unveiled its Rights Manager service, which mirrors YouTube’s Content ID system in its ability to identify and strike down freebooted uploads.