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Optimize your video ad strategy following Google's viewability reporting system
Advertising 6th Feb 2015
Google’s PR reps have announced that they are in the process of releasing a new reporting feature that will help everyone concerned understand better, with facts and percentages, how much of their video ads are actually “seen”.
Twitter Reaches Deal to Show Tweets in Google Search Results
Advertising 6th Feb 2015
Twitter Inc. has struck a deal with Google Inc. to make its 140-character updates more searchable online.
International speaker line up announced for IAB Digital Summit in association with BBC.com
Advertising 5th Feb 2015
Eleven internationally renowned speakers are set to present at the inaugural IAB Digital Summit in association with BBC.com.
How to Use Facebook Power Editor: A Complete Guide
Advertising 4th Feb 2015
Want access to advanced Facebook features not available in the Facebook Ads Manager?
What lessons can we learn from Upworthy’s viral successes?
Advertising 3rd Feb 2015
The difference between the viral content on Upworthy and other websites is that they post important, thought provoking content as opposed to cat videos or selfies.
Twitter Finally Reveals Its Plan to Make Money
Advertising 3rd Feb 2015
Partners with apps to serve paid messages, too.
5 things you need to know about mastering marketing in a multi-screen world
Advertising 2nd Feb 2015
As consumers’ media habits shift from evening primetime to ‘always-on’ screen time, marketers need to rethink how they interact with their customers.
Adobe Report Suggests Media Buys More Effective On Certain Days Of The Week
Advertising 28th Jan 2015
A report released Tuesday suggests that marketers should consider the day of the week when making media buys.
Native and Social Digital Advertising Go Hand in Hand: Here's Why!
Advertising 26th Jan 2015
One area that is set to benefit hugely from Native trends is the entertainment sector.Its likely that native formats will become an increasingly important tool in their marketing mix.
How to Make the Most of Facebook Mobile Ads
Advertising 13th Jan 2015
In this article Alex Houg shares how Facebook mobile ads stack up to other Facebook ads and improve your marketing.