Game maker Supercell is the big winner on Adweek and Google's year-end YouTube Ads Leaderboard list for 2015, ranking the most-viewed commercials posted to the video site. But the top 10 list is hardly all mindless diversion.
One of the most complex and common legal battles on YouTube concerns the doctrine of fair use, which allows content creators to re-purpose copyrighted material for the sake of commenting on it, criticizing it, or parodying it.
Casey Neistat isn’t happy with Facebook. In a candid interview with Adweek, the 34-year-old YouTube star and filmmaker revealed that he lost over 20 million video views on his own content due to stolen (aka freebooted) videos on the social networking site.
YouTuber PewDiePie has called out fellow vloggers who resort to dangerous pranks and video thumbnails of their scantily clad girlfriends to drive cheap views. His call for better standards marks a maturation in the vlogging Wild West, writes Nik Roope.
Suzelle has become something of a South African internet sensation through her DIY videos on Youtube. She has covered a range of topics, but her most popular video to date is showing people how to make a braai pie.