If you’re a beginning videographer or an established film director you know the biggest hurdle to making a big, high-quality film or video is securing funding for equipment and other people’s time and talents.
As live streaming apps become increasingly popular, YouTube is looking to stay up-to-date. At VidCon, the video site announced a new feature on its mobile app that lets users stream footage directly from their smartphones and tablets.
“One day, [YouTube] will be as large — if not larger — than most — if not all — legacy media companies, and it is playing a central role in the secular shift of brand advertising budgets to the Internet,” writes analyst Carlos Kirjner of research firm Alliance Bernstein.
YouTube has been caught in the music industry’s crosshairs of late, as leading artists and executives alike bemoan that revenues from the predominantly ad-supported platform are meager in comparison to those generated by subscription services like Spotify.
Raising awareness of your projects over social media doesn’t have to be a chore. Yes, it can be a lot of work, but if you have a clear game plan before you start, everything is going to have a much better chance of falling into place.