As media consumption habits change, marketers are finding it increasingly challenging to figure out where to put their money – and in particular, how much money to spend on traditional media like TV versus online options.
Ashraf Stakala recently attended the first South African Programmatic Summit in Cape Town. The event focused on educating the industry about the important role that programmatic will play in digital advertising.
Snapchatters in the US probably noticed something different over the course of the weekend. The photo messaging app that boasts over US$10-billion valuation, and 100 million monthly active users just ran its first ad.
The Loeries Official Rankings, first published in 2010, offer a transparent oversight of the awards as well as promote creativity and innovation as primary business tools in the brand communication industry.
In fact, no one has sued Red Bull because they haven’t personally sprouted wings. Nor has Red Bull been found by the US court to have done anything wrong. Rather, Red Bull has decided to settle a class action brought against it by some unhappy US consumers.