Facebook has officially launched its long-awaited video platform, Watch, a separate tab intended to serve both live and recorded programming that follows a storyline or theme. Such videos could include, according to Facebook, weekly cooking shows or daily vlogs.
Instagram is adding an interesting new feature to the live streaming platform it launched late last year. The Facebook-owned social media company is testing an update that would give its users the ability to add friends to their broadcast.
Earlier this year, YouTube‘s decision to respond to the so-called “adpocalypse” by implementing new safeguards for brands resulted in a perceived loss of revenue for many creators whose videos were deemed to not meet the guidelines for ad-friendly content.
Following the launch of its Live 360 video feature Facebook is adding a host of accompanying updates, including the Live 360 Ready Program — whereby select third-party cameras and software platforms vetted by Facebook will be able to be used to stream Live 360 video.